Press Room
Join the Pound For Pound Challenge
Every year, millions of Americans resolve to lose weight. If you’ve made your resolution to drop some holiday pounds, then join us in the Pound For Pound challenge. This year, you can help the millions of Americans who struggle with hunger while doing something good for yourself.
General Mills, The Biggest Loser and Feeding America have joined forces to support the Pound For Pound Challenge, which will help Americans lose weight while providing hunger relief. Each year, Feeding America food banks provide food assistance to more than 25 million men, women and children. Across the nation, these food banks are facing unprecedented demand for food, and help is needed to keep this crisis from worsening.
For the second consecutive year, Feeding America will partner with General Mills,The Biggest Loser and other corporate partners to encourage Americans to lose weight through the Pound for Pound Challenge. The program is built around the incredible success of The Biggest Loser, a reality show that challenges and encourages overweight contestants to shed pounds in a safe manner through diet and exercise. Individuals can go to www.pfpchallenge.com to pledge their weight-loss goals. For every pound pledged, General Mills and other partners will donate 14 cents to Feeding America.
Feeding America will distribute the funds to local food banks based on the ZIP codes of consumers who participate in the program, so the areas of the United States that participate most actively in the Pound For Pound Challenge stand to benefit most from the donations. To learn more about The Biggest Loser go to www.biggestloser.com.
The campaign coincides with Season 9 of The Biggest Loser on NBC, from January 5 to the Season Finale of the show in May of 2010. People can start taking the Challenge in December of 2009 when the new Pound for Pound Challenge
website goes live during the Season 8 finale of The Biggest Loser.
You can get involved in two ways:
1) Take the Challenge! Go to www.pfpchallenge.com, pledge your pounds and help feed hungry Americans. For every pound pledged, General Mills and other corporate sponsors will donate 14 cents to Feeding America – enough to provide one pound of groceries to a local food bank.
2) Tell your friends and family about your efforts, encourage them to support you through an online donation, and get them on board to take the Challenge themselves. Once a person has registered for the Pound for
Pound Challenge at www.pfpchallenge.com,s/he will receive a pledge confirmation email that contains information and a link to learn more about how to raise more funds for his/her local food bank through the Friends & Family
Online Fundraising program. Similar to online fundraising programs used for runs, walks and other “team fundraising” programs, the Friends & Family Online Fundraising program is an easy-to-use system that provides participants
everything they need to make asks to friends and family to sponsor his/her efforts in the Pound For Pound Challenge.